About Me

I’m a web analytics guru, specializing in data visualizations of pretty much any kind of Google Analytics data you can imagine, primarily using Tableau and, if needed, Google Data Studio.
I prefer Tableau because that’s where I can make the magic happen. My specialty is auditing websites from many different perspectives ranging from design, UX compatibility, technical implementation, data structure, and SEO effectiveness. All of these ladder up to optimizing Conversions and improving site ROI.

On a personal note, I’m a land-locked scuba diving enthusiast living in the great community of Bloomington, IN with a lovely wife. Our 2 daughters are busy establishing themselves in their careers.